I'm not sure if you've noticed the amount of exposure there is to all types of demographics when you walk into your local market, driving down the road, or even scrolling your "feed" on the phone. Even if you're aware, do you actually care? Why? Major contributions to the rise of media are the advancements of technology and the world of advertisements and brand recognition. You can't go into your local Walmart or Target without noticing the large amount of brands that some you might even recognize from your childhood, that's because the world we live in is revolved around our dependency to be a consumer of entertainment and goods/services. Children have it potentially the worse out of any groups because they simply just don't know any better, still in development all they know is consumer culture and their favorite brands just because that's all they've ever had. Take a look at what the digital world does to kids in how much media they consume...
Going back to the digital world of video games, consumerism and advertisements have and still are major factors in this type of genre as it appeals to a rather large market of consumers. Now most if not a majority of individuals who game on whatever platform they choose or whatever game it may be is more than familiar with the word microtransactions . This particular feature allows the consumer to alter their experience through in game purchases cosmetically and sometimes gameplay wise which is often called "pay-to-win" or "pay-to-play." Now with the whole idea of new consumerism focusing on the social norms of perceived happiness, gaming in many ways is both an inlet and outlet for all individuals to to express those kinds of emotions they can't get anywhere in the real world or at the very least not enough. Often times these companies will collaborate with food companies to advertise their merchandise with the promise of say an in-game currency or exclusive ...