Gender and Media

 I'm not sure if you've noticed the amount of exposure there is to all types of demographics when you walk into your local market, driving down the road, or even scrolling your "feed" on the phone. Even if you're aware, do you actually care? Why? Major contributions to the rise of media are the advancements of technology and the world of advertisements and brand recognition. You can't go into your local Walmart or Target without noticing the large amount of brands that some you might even recognize from your childhood, that's because the world we live in is revolved around our dependency to be a consumer of entertainment and goods/services. Children have it potentially the worse out of any groups because they simply just don't know any better, still in development all they know is consumer culture and their favorite brands just because that's all they've ever had. Take a look at what the digital world does to kids in how much media they consume...

Going back to the digital world of video games, consumerism and advertisements have and still are major factors in this type of genre as it appeals to a rather large market of consumers. Now most if not a majority of individuals who game on whatever platform they choose or whatever game it may be is more than familiar with the word microtransactions . This particular feature allows the consumer to alter their experience through in game purchases cosmetically and sometimes gameplay wise which is often called "pay-to-win" or "pay-to-play." Now with the whole idea of new consumerism focusing on the social norms of perceived happiness, gaming in many ways is both an inlet and outlet for all individuals to to express those kinds of emotions they can't get anywhere in the real world or at the very least not enough. Often times these companies will collaborate with food companies to advertise their merchandise with the promise of say an in-game currency or exclusive ...

 The one section of social media that just about ninety percent of individuals ignore and accept is the terms and conditions that almost any app, site, or company uses as a legal agreement between the service and its user. Companies like Twitter and Instagram and Facebook are some of the popular sites for people to go about posting their mundane lives every minute and every second of the day in the form of 140 character tweets, stories, etc. or just to catch up on news or celebrity garbage. Doesn't matter the reason you may use these services for but I bet you didn't know that in the service agreements for Twitter they retain all the rights to everything even if the account is closed or deactivated, so your platform for "free-speech" is owned all by Twitter. Facebook has hidden a few controversial statements in their terms and conditions being about data collection to conduct psychological studies as well as retaining rights to any photo in any capacity they want even...